Wouldn't you love for your workforce and stakeholders to be influenced by authentic people?
Happy 2022! Whatever your plans are for the new year, take a look at Edelman’s recently published report on “The Power Of Gen Z” and be inspired by the insights. This should be on every company’s agenda this year – from the Board of directors to the people and experts closest to the customers.
Gen Z is entering the global workforce with a power of it’s own
This generation is determined to solve our greatest challenges, and they are going to do it through uniting globally and setting new principles for how leaders and brands can earn trust. They demand transparency and truth, they focus on real people and creators, they expect all brands to take care of people whether it’s their employees, other stakeholders or giving back to society – and first and foremost they see the world through the lens of “we” rather than “me”, emphasizing global values. They simply unite through activism for the greater good. According to the report 8 of 10 will look at how a company treats its employees as a critical factor when purchasing, and 7 of 10 will look at how a company is giving back and supporting those in need when looking for places to work.
Are you prepared to get this superpower on your team, and to attract them as your most treasured consumers? Because if you are, you are bound to make this year the time of your life!
Are you too following the authentic influencer Adam Grant?
I find him so inspiring and I follow his leadership on most of his channels. I was however confused by one of his most recent posts with the following quote: “The time people spend building personal brands would be better invested in personal connections. Products have brands. People have relationships and reputations. Authenticity is not about marketing yourself to create an image. It’s about aligning your actions with your values.“
According to his own webpage Adam Grant has a podcast that averages over a million ears per episode, more than 100.000 people subscribe to his newsletter, he has 4 million+ followers on LinkedIn, 4 best-selling books, TED talks, youtube channel – I could go on and on. Adam Grant has one of the most powerful personal brands of today, and I can’t even imagine how many hours he has spent building it (I’m pretty sure that by now he also has a great team helping him with it). So – my point is, of course, you need to invest in personal connections. Of course, authenticity is not about (traditional) marketing to create an image. Of course, it’s about aligning your actions with your values. But of course, you need to build all this into your personal and authentic brand! Otherwise you won’t get heard, people will not pay attention to you, and neither your personal or professional brand will be able to create the traction it needs to survive.
If you want to make an impact whether it’s through a brand, your leadership or your expertise, you need to build followers inside and outside your organization. Gen Z’ers are demanding that brands and leaders use their platforms to do good by taking care of people and giving back to society. They demand we all use our personal platforms to help solve the challenges we are dealing with, and they see this kind of activism merely as a way we all need to communicate and act on.
Enter Authentic Influencing
Don’t you agree we need more Authentic Influencers? Wouldn’t you love for your workforce and stakeholders to be influenced by authentic people, thought leaders and activists fighting for important issues that matter to all of us?
We have developed a program to help authentic people like yourselves become authentic influencers and to help companies earn trust through brands people will love and stay loyal to. If you want to know more, reach out to Kristine Moe Sirnes.
I hope you are curious and intrigued, and that you will consider using your platform to make an impact!