Let's go beyond marketing, sales and even branding - and dive into the world of Authentic Influencing!
According to Edelman Trust Barometer trust globally is declining in 3 of 4 surveyed institutions. The only institution not facing a decline is business – or in fact our employer to be specific (and in accordance with the latest Edelman report per August 2021).
While Influencer Marketing often is done by paying celebrities with large followings to promote a brand, there is a better option. When consumers are making complex choices – whether they are looking for a new job or choosing where to do business – they look for someone they trust to ask for advice. Or they are influenced by authentic role models, brands and leaders. Great companies attract followers through authentic leaders who live the brand.
At the core of Authentic Influencing is taking a stand and getting personal opinions across to engaged employees, customers and other stakeholders. In a business era increasingly defined by outdated capitalistic models and structures and the need for profound change, companies with leaders and employees who are actively engaging in building societies for the greater good are facing new growth and recognition way beyond its own stakeholder groups. Those who are experiencing the greatest success share common principles which will be reviewed in this webinar.
- Case studies on how strong personal and corporate brands are built through Authentic Influencers
- Tools for leaders, experts and purpose-driven employees who want to grow their followers and become Authentic Influencers
- Tracking influence and how to measure the right metrics
Kristine Moe Sirnes have more than 20 years of experience from marketing and brand building within large corporations. She holds a masters degree in Leadership and Communication and has recent years played a vital role in developing a new culture within one of the largest Norwegian corporations. She knows a thing or two about what works and what doesn’t. She has a great passion for collaborations, partnerships and coworking, and in making large corporates and lean startups creating magic when working together.