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Rule no. 1: Be unique!

Artificial Intelligence (AI) is no longer in the future.

Steve Jobs defined innovation as “the ability to see change as an opportunity - not a threat.”

It is important to ensure that AI behaves in a safe and ethical manner by itself - without ‘regulations’ that only apply to few.

Apple, Patagonia and Coldplay are brands we truly love and want to be associated with. Can you imagine what you could do to make your stakeholders love your brand?

Seven common pitfalls which can kill your innovation intention.