Blog

At Amazon they call it Customer Obsession. Mark Schaefer introduces the Marketing Rebellion and Seth Godin claims that marketing is not about selling, but about helping people get to...

Pivotals are right around the corner - and with pockets full of money. Here are 5 steps to reach them through your marketing efforts.

Want to know what the world will look like in 30 years from now? Dive into sci-fi then. It is not as unrealistic as you might think - and...

Edelman Trust Barometer 2019 recently presented at World Economic Forum, should excite all CEOs in particular. Fake news, years of decreased mass-trust in authorities and need for people to...

After doing over 100 innovation projects with large organizations we know that size matters. Perhaps not in the way you think it does. Let’s dig into the problem of...

Change has been the talk of the town recent years. It’s certainly not a new subject for top level management, but why does it feel different now? Why is...