Blog

We might think that creativity is a talent and not something everyone can have, but luckily that is not true. Creativity is a muscle that you can train!

The other day a business founder asked me if beauty could help his company become more profitable, I replied, ‘why would you want to do it any other way?’ 

So you think creativity is not for you? Wrong! That’s just one of the myths surrounding the key skill of the future. Let's see why!

Let me take you on a journey. A journey that started a few years ago and helped me understand the principles for future successful organizations.

At Amazon they call it Customer Obsession. Mark Schaefer introduces the Marketing Rebellion and Seth Godin claims that marketing is not about selling, but about helping people get to...

Pivotals are right around the corner - and with pockets full of money. Here are 5 steps to reach them through your marketing efforts.