Mads is often used as an expert within digital business models and digital strategy development – and has, amongst others – worked with Danish Broadcasting (DR), Berlingske and Politiken. Ha has worked for ministries, municipalities, and Fortune 500 companies, where he has helped these understanding new digital conditions and made sure, that big changes are seen as possibilities instead of threats.
In 2001 Mads founded Innovation Lab together with the Nordic computer pioneer Preben Meier. Today, Mads’ focus, lies within strategi-and concept development, digital strategies, and new organizational formats. Mads values culture over structure, passion above function and believes, that a strong personality can outdo a fancy university degree at any given time. Mads has studied comparative literature at Cambridge University and is a huge nerd when it comes to food, art, and general craftsmanship. As a popular voice within the subject of digital transformation, Mads has appeared in international media such as BBC, Business Week, Engadget, TechCrunch as well as MandagMorgen, where he blogs on a regular basis.