Say goodbye to Excel sheets and ppt-strategy papers no one is going to read. Learn and try design-led methods and tools to solve your toughest business challenges.
Strategy – as it has been taught to many of today’s leaders – is outdated. Now it is time to shift our thinking and to make sure that our strategy is driven by real user needs. To stay relevant in the future, we need to create products that improve our users’ lives and create meaningful experiences.
The solution to this challenge is called “Strategic Design” – a practice that provides a unique set of skills and frameworks to balance creative strategic thinking with sound business decision-making. In contrast to Design Thinking, Strategic Design embeds designers in strategic parts of the business and applies traditional design principles to complex problems.
In this webinar you will be introduced to Strategic Design and guided through an exemplary Product Discovery Process which shows you the value of this new way of thinking and doing.
- You will understand the value design can bring to your business.
- You will gain a deeper understanding about how to use design-led methods to solve strategic problems and product challenges.
- You will learn how to foster a user-centered and innovative mindset.
- You will try out new methods and tools from Strategic Design.
Since the dot-com era, Chris’ passion has always been to create enjoyable and meaningful digital products and services. Starting her career as a self-taught Developer, she soon realized she was striving to create great digital experiences as a UX and later also UI Designer. She wanted to have a job where no day is like the other, constantly learning and being challenged. That’s why she founded her first digital agency in 2007 and her first startup in 2008.