Want your business to build a great legacy? To go beyond sustainability? To attract the best people? We’ll show you how beauty can unlock new business potential
“My belief, we need a way to build businesses enabling all life to flourish, something everyone wants. Beauty is inextinguishable, it is the universal law of nature. We need to design then create, businesses that regenerate our world, in the same way that nature works – creating the conditions conducive to all life”
Focusing on beauty means focusing on positive change and its potential. Based on his book “Do Design. Why beauty is key to everything”, Alan Moore outlines how beauty is the key to designing and building businesses that are more relevant and needed in the world we all live in today. Together with Alan you can explore how to create a purpose-based sustainability-focused legacy, how to build and deliver beautiful customer experiences. Building beautiful businesses also means creating space for the right talent and people that will make the best ideas grow together with you, making beauty a key driver in regards to long-term growth, profitability, and business development.
This briefing is for any organisation or company wanting to stay relevant tomorrow – and beyond. You’ll understand why you need to measure your business success in terms of beauty and how you can transform your organisation and foster beauty both within your company culture and business processes.
- Knowledge about the inviolable business case for beauty and the practice of leadership as generosity
- Ideas on how to build a beautiful business – end to end
- Insight into how supply chains can be beautiful too
- An understanding of why beauty is the ultimate metric
Do you want to get to know Alan and his vision of beautiful business even more before the briefing? Visit his website here.
Alan is an accomplished designer, artist and business innovator. Alan is the author of four books on creativity, design and business transformation, his latest, “DO Design. Why beauty is key to everything” is an inspirational guide to beauty and the design of business that is capturing the hearts, hands and minds of people around the world.
Alan has spoken at SXSW, The Do Lectures, MIT, Sloan School of Management and The Hay on Wye Literature Festival, has written for The Guardian, Stanford Social Innovation Review, Management Today, and appeared on the BBC and Monocle’s, ‘The Entrepreneurs’. He has been privileged to advise, and work with many leading businesses across six continents. Also, Alan still works as an artist and tries to live every day as beautifully as he can.