After doing over 100 innovation projects with large organizations we know that size matters. Perhaps not in the way you think it does. Let’s dig into the problem of oversizing efforts in innovation projects and how to avoid it.
Big companies have a lot of advantages when it comes to managing their presence in the fast-developing world of business. Solid channels for distributing, an established brand and strong status make them significant game-players. But are they competitive in the long run?