Concept Catalogues

The fastest way from idea to reality goes through visualization - that is why we like it so much.

The fastest way to go from loose idea to concrete reality is to give it form. You will never know if your ideas will fly if you don’t have a vessel for them if they cannot “travel”. Putting ideas into a convincing, compelling format does this. That is the main difference between idea and concept and why we favor concepts – not as a mold but as an examination or a language in which to express the whole and the feel of an idea. Concept catalogues have paved ways for interior design at HQs of Vestas and Bestseller, they have remodelled public organisation and created new products in banking. Whether it is a single idea that gets full attention or a host of ideas that board the visually supported format, whether it is of your origin or developed by Innovation Lab, the target is the same: to convince, to spellbind your audience.

Concept Magazine

Get the complete outline of a concept whether it be a groundbreaking new education, a talent program, a theme park pitch, a sub brand or something completely different. A visually striking but fast way to depict a new direction or concept to whack it on the desk of your board, throw it to investors or impress your peers. Attention is paid to striking visuals, tell-all headlines and poignant text descriptions.

Koncept Catalogue

Have a full view of visually supported and briefly outlined ideas or concepts that can be presented in click-bait format as 10, 7 or any number with own independent visual identity. The format is intended for a brief but convincing way to digitally represent a bulk of ideas. Can be made as a pdf or WordPress with full rating or interaction option.

Concept Sketches/Posters

Poster or hand drawn sketch, concepts can reach compelling highs as teasers or inviting blasts when put into a large scale or simply sketched format. Use the insisting format of a large physical printout, have it decorate a room and intice beholders or take a more artsy approach to outlining a concept with a visual sketch, hand drawn or digitally enhanced.


The Agency for Digitisation: Future of communication

Alongside digitalization comes a change in the need for public communication. Innovation Lab contributed with knowledge and perspectives in regards to the strategy of future communication and the initiative Digital Post 3.0 for the Danish Agency for Digitisation.

Silicon Valley Tour Innovation Lab

Silicon Valley Tour

10 years ago we took our most forward-thinking clients on a Silicon Valley deep dive. Since then we’ve hosted dozens of groups in what has to be the most competitive business environment on Earth.

Gründerhub Accelerator Program Innovation Lab Norge

Gründerhub Accelerator

Perhaps the biggest developments in corporate innovation over the last 5 years has been the rise of Accelerator programs. In Norway, Innovation Lab helped one of the biggest banks build a comprehensive startup program which led to the adoption and investment of a $100 million startup technology company.

Want to know more about Concept Catalogues?

  • Communication & Marketing
  • +45 70 27 72 27
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