• pretotyping-test-products-early-prototype

Pretotype Workshop

Early validation of market appeal

You will be able to validate the market appeal and actual usage of a potential new product objectively and with the smallest possible investment of time and money.

The biggest challenge in innovation is not coming up with new ideas for products and services; - it’s determining which of those ideas are most likely to with market success

Pretotyping Workshop

The workshop will give you an understanding of Pretotyping (NOT prototyping), and how to “Make sure you are building the right IT, before you build IT RIGHT”.

  • You will be introduced to a number of techniques, which you can use to test and gather knowledge about your potential product,
  • You will be able to show your product to potential customers and get feedback, before you even have a product.
  • You will be able to know WHEN, WHERE and HOW to apply the individual techniques with the most effect.


80% of all products fail! Failure occurs in launch and operations, but more often than not, failure occurs in the original “premise”. The product was not the right product to begin with. 

We provide you with techniques and hands on experience that enable you to deliver validated products and services.

If you are not embarrassed by the first version of your product, you've launched too late
Reid Hoffman, Founder LinkedIn