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Innovation + Trends Workshop

How to use trends in the development of innovative products and services

Innovation Workshop - See the future before your competition

We teach you to analyse the hottest trends and break them down into human needs, thus giving you powerful insights to what your customers are going to want next. We also apply the learning to your business, and give you the methods and tools, so that you can continuously foresee your customers’ expectations, as the world and your business evolve. 

Our job is to figure out what they’re going to want before they do. . . . People don’t know what they want until you show it to them
Steve Jobs

Workshop in trend understanding and application

Structured analysis of the underlying human needs and wants in today’s hottest trends to better understand people and future expectations. 

Using the trend insights to design products and services that cater to the new expectations and the evolving needs of your customers.

Innovation Workshop - Take away

  • Inspiration, new innovations and trends
  • Understanding of the nature of trends
  • How trends influence your organisation and business
  • Methods and tool to help you spot and analyse trends
  • How to use trends to create innovative solutions, new products and services


Why this trend workshop is important for your business

Innovation + Trends is more accurate than surveys, cheaper than user studies and more approachable than big data. If you know the future expectations of your customers, before the competition, then you have the opportunity to be the disruptor in your industry.

Trends are not something that magically appears. For example the "Trust Economy", including the likes of Airbnb, Uber and TaskRabbit, is a product of changes in technology, in people AND society. Trends build on changes in the world and thereby create possibilities for attentive businesses. 

We teach you to spot and analyse relevant trends and give you the tools to apply the underlying human perspectives to your business. 

"Thank you for a very interesting presentation. I thought that the canvas was a great tool for working through trends, understanding the underlying forces/want/needs and the thinking through the implications and opportunities." 

- Workshop participant, Future Innovation Team Mars Chocolate

Contact Jarle Fink Kondrup to receive more information or if you have any questions. or +45 2277 2808

Jarle is a senior consultant in Denmark’s number one innovation company. Jarle is a passionate innovation consultant and experience designer. He helps companies and organizations to heighten their business potential through the use of strategic innovation. 

Jarle makes digital developments relevant by linking technology to human values, culture and modern business models. He has worked with everything from industry giants such as DANFOSS, GRUNDFOS, DELOITTE, as well as the public sector including DANISH BUSINESS AUTHORITY, DANISH AGENCY FOR DIGITISATION, COPENHAGEN UNIVERSITY, INSPIRING DENMARK, to start-ups and aspiring entrepreneurs. 

Jarles approach is rooted in deep consumer insight, a great understanding of the psychology of experiences, technology and media use, as well as a strong commercial mind-set. 

The Trend Innovation Canvas provided by Innovation Lab has been a great tool to analyse a trend in a well structured way, to forecast customer expectations and to make a concrete plan on how to implement innovations in our business
Giuseppe Liverino Project Manager, PR & Travel Trade Wonderful Copenhagen