Martin Schorling

Lab Agent / Strategy Lead

Martin is an intrapreneur, passionate Ideator, and “connector of the dots” 

His expertise is in the early stages of innovation where new opportunities can be explored and ideas developed. He’s semi-geek-ish about tech, disruptive business models, and transformative strategies of the digital age, which sometimes leads to an excessive amount of new ideas. Martin co-founded Sputnik5 in 2008, and since then he has worked with creativity, entrepreneurship, ideation and innovation in global Multi-national Companies and educational institutes (SIEMENS WIND POWER, APC/SCHNEIDER ELECTRIC, KRIFA, AARHUS UNIVERSITY, INTEL, DONG ENERGY, COOP, AIBEL, TDC, NORSK PETROLEUMSFORENING). He has run +100 workshops and camps in DK and globally, from students to C-levels. Martin believes that an entrepreneurial mindset is the strongest driver for successful innovation, and that established organisations needs to embrace this. He loves to work with people and create processes that creates passion for “the cause”.

Today Martin is managing partner at Sputnik5 by Innovation Lab. His main responsibilities are: Digital Innovation Strategy and -consulting, facilitation, process-/product development, KAM, and project management for clients and Innovation Labs digital projects.

Martin is an experienced keynote speaker within the topics of: Digital- and Innovation Strategy, Business Model Innovation, Creativity & Innovation, Agile Innovation Formats and Innovation Culture


"Martin has become a reference point to me in terms of Innovation Processes and knowledge of the trend in this, at times, fleeting subject. I have always found him and his information to hold the highest integrity. Working with Martin is like working with a Mac after having toiled with PC's for many years. The point being: When working with Martin (as when working with a Mac) everything becomes easy, possible and intuitive. You constantly find yourself wanting to increase your own expertise, so as to be able to use the multitude of functionalities that are just inherent in the Mac (the Martin). Martin is one of those rare people you meet; where you instantly know you have met a very relevant person, who has the traits of becoming someone of incredible significance."

— Olav Langdahl, SIEMENS WIND POWER 

"Martin has a unique ability to stay updated on market trends within various industries, especially within the field of technology and online services. Martin can easily spot the business potential in a trend and transform it into a specific product or service. Martin’s approach to innovation is very practical and seamless. Martin is the kind of person who is able to facilitate a creative process while maintaining a high level of energy. I can highly recommend Martin for every type of innovation or product development process."— Majid Ittaouil, HP Denmark

"From a business developer’s point of view the best experience is - an extremely satisfied client! Martin makes my job so much easier. Martin is original, professional and innovative in his work, his methods and performance. This means, he does not only deliver what is expected, but takes his time to analyze the client's situation and builds a deliverable that goes beyond and moves them. — Heidi Svane Pedersen, Martin Professional  "During my MBA studies with Martin in Australia in 2009 I had the pleasure to participate in a creative workshop which he facilitated for a couple of Master students in order to develop some business ideas. His approach was similar to other workshops which Sputnik5 has already conducted for other companies. I experienced the workshop as highly interesting with great outcomes. The way Martin facilitated the creative process was well thought through and the result exceeded my expectations. If I would face a situation in my work where I would require such consulting I would without doubt try to get Martin involved."

— Jürgen Salrein, SIEMENS Ltda.

+45 52 30 20 55