Anette Priess Gade

Lab Agent // Circular Economy

Anette has great experience in product-, concept- and business development within various industries - both as an independent innovation consultant, creating the startup "Scandinavia Designs" in São Paulo - and most recently at the Dutch Synbra Group, where she focused on the company's biobased and Cradle-to-Cradle certified plastics material.

Anette is a graduate of MBA in International Business & Marketing from Chicago and generally has an international mindset after living and working for almost 10 years abroad.

She is dedicated to use circular economy as a driving force in  innovation processes within companies, just as she is passionate about customer-driven innovation (Design Thinking). Anette is the new Lab Agent in our Circular Economy department of Innovation Lab, and is currently inspired by The Ellen MacArthur Foundation, IDEO, Cradle-to-Cradle and IKEA. Recently she has also been certified in Design Thinking from IDEO.


+45 40 50 97 20