Adapting the principles of rapid prototyping to create a kickass brand your customers can rave about.
A hands-on workshop on using failure cycles to craft empathetic brands and impactful messaging.
Why do some brands stick while others never take off? The traditional correlation between powerful brands and marketing spend is a thing of the past. Today, you customers, not your money, decide the fate of your brand. No wonder why so many big companies who use an industrial age approach to brand in the age of digital fail miserably.
In our digital world, the secret to impactful branding may be easier than you think. By applying the principles of failure cycles behind the now ubiquitous rapid prototyping practices, you can create a brand that your customers will not only love but will rave about. Rapid Branding is a workshop, never before given in Scandinavia, that combines engineering principles and branding best practices so you can learn that kickass brands are the result of a process in which your customers actually craft the brand for you. This is a process that starts with a “minimum viable brand” and evolves into a “brand to die for.”
Silicon Valley serial entrepreneur Juan Carlos Velten, who invented the web currency Softcoin 15 years before Bitcoin appeared (for which he holds several patents) and then exported his product development skills to the branding world, teaches this fascinating hands-on workshop. Come prepared to tear things apart, write micro-stories and engage in gamification, as you learn how to create stories that stick by following the process of rapid prototyping and purposeful failure.
Sign-up: Please contact kia@ilab.dk
Please note that this workshop will be in english – wine and snacks will be served throughout the session.
Silicon Valley serial entrepreneur Juan Carlos Velten, who invented the web currency Softcoin 15 years before Bitcoin appeared (for which he holds several patents) and then exported his product development skills to the branding world, teaches this fascinating hands-on workshop. Come prepared to tear things apart, write micro-stories and engage in gamification, as you learn how to create stories that stick by following the process of rapid prototyping and purposeful failure.
