Post-covid era: Your organization will be challenged to change in ways for which there is no precedent.
The global pandemic of 2020 has spiraled many companies into turmoil. To stay in the game, they will have to write a whole new playbook. A playbook where they ally with an old foe – the startup.
Over the last few months we’ve seen change happen gradually, then all of a sudden. Big corporations have had their entire marketplace come to a complete standstill with no customers, no revenue. Whatsoever. A well-established corporation is not well suited for volcanic changes such as these – after all, scientific management was all about discipline, not resilience. The corporate wisdom in times of distress is to cut costs. To gut the organization. To compartmentalize. In contrast, the companies best suited to turbulence are the startups – they are able to change their business models, find new markets, and deliver value in new and unique ways much, much faster than you. This is the real value of startup programs.
Through several years, Lab Agent, Marcus H. Eikeland, has established, organized, and built accelerator programs for both big and small organizations throughout the world. For Sparebank 1, he launched “Grunderhub” which scaled to three cities. In Oslo, he helped launch Katapult Accelerator which hosted teams from all over the world. And in Copenhagen, he was the lead architect of +Impact Accelerator – a Danske Bank flagship program.
Joining Marcus in this webinar is Mark Phillips. Before leaping into entrepreneurship full-time, Mark had built an impressive career working for companies such as Apple and Microsoft in Australia and the U.S. Now, as a mentor veteran, Mark has been a part of numerous acceleration and startup programs both in Australia, the United States and Europe.
Through relevant cases, you’ll get a practical understanding of how to strengthen your company’s innovation through startup programs, why it makes sense to drive innovation outside of your company’s walls, and even how to create great value in collaboration with startups.
- An overview of accelerator programs and how they can work for you.
- Insight into how you drive innovation in big as well as small businesses.
- An understanding of how you should view startups as the friend, not the enemy.
- Practical tools and methods to help you get going.
Marcus works across management, business, and digitalization and has more than 8 years of experience in the field. Today, he designs, builds, and runs corporate accelerator programs and connect forward-looking companies with transformative technologies such as Blockchain, IoT, A.I, and VR. Among his clients are Sparebank1 SR-Bank, Maersk, Katapult Accelerator, Hyper Island, Techstars, and Startup Weekend.
Mark is an Australian born serial entrepreneur & business magnate, currently based in France who has launched 5 international startups of his own. As a veteran mentor, Mark has had almost every possible role in the startup and accelerator space and brings with him valuable insights from this ecosystem from outside Europe and beyond. Besides working for regional innovation councils across Queensland and the Queensland Government, he’s also had recent roles in TechBrigde Nigeria, University of Georgia Innovation Program, Bulgaria Startup Accelerator and Delta Business Incubator in Serbia.