Learn why new generations are abandoning social media platforms and replacing them with the new Social Reality.
Social Media is already two decades old. First-generation social media was very aptly abbreviated into SoMe, it was more about self-publication than actual socializing.
But social media is growing up, the new generations are not even joining the big platforms, and the next generation Facebookers, Snappers, and Instas are taking to new forms of interaction to form communities based on affinities, build stronger relations around interests, and socialize rather than pose.
This is what we call Social Reality. Find out why this is important to you, when our partner in California and recent co-founder of a next-generation social media app Swim, JC Velten, takes the stage. Here’s a link to his latest post on Social Reality.
This workshop combines lecture and hands-on exercises. Specifically, you will learn:
- Why new generations are abandoning – or not even joining – Social Media platforms.
- The problem of control and how it is shaping digital social behavior.
- The importance of affinities and the role places play on the new Social Reality.
- The implications of Social Reality for your organization.
- How to stay relevant is the new world of Social Reality.
It doesn’t have to be time-consuming or expensive to build – and grow – your brand. This, serial entrepreneur and CEO of Innovation Lab Silicon Valley, Juan Carlos Velten, has proven countless times within his previous jobs as a brand expert at Proctor & Gamble, founder of the innovation agency Zealmark, chairman at Harvard Business School and teacher at Stanford University within the science of failure. In Innovation Lab, Juan Carlos (or just JC) is in charge of our branding department. Furthermore, he collaborates with both Trinity Alps Capital, Joi Scientific, and Mayfield.