When a crisis like the one we are experiencing right now occurs you are actually handed a close to perfect opportunity to build the organizational culture you desire.
Culture is intentional. Yet, day-to-day fire drills to grow the business and fix problems often take our attention away from the little things that become culture. A crisis like this one can be a close-to-perfect opportunity to fine-tune your culture’s operating system by re-inventing the little things that create friction and cloud your intent to have a happy, productive organization. This is your time to shine.
How to re-boot key aspects of your culture using the situations created by these unprecedented times will be further explored in this webinar to equip you with a clear idea of how to succeed in both crisis management that results in a better company culture at the end of the tunnel.
This webinar will be based on the principles of intentional culture, which we wrote about a few weeks ago, right before this crisis hit. Check it out here!
It’s the culture, not the people, that prevails in organizations. Culture happens in every organization no matter what. You can be active and create the “team operating system” you want, or passive and let random actions define it for you. Building it the way you want depends on being intentional. Decades of research on the power of being intentional when it comes to creating functional teams reveal that, as Peter Drucker famously said: “Culture eats strategy for breakfast”. This is true for teams, companies and even countries.
Mindful organizations create amazing team operating systems where respect and diversity lead to innovation, while mindless organizations create the obstacles of their own demise by assuming that culture ‘just happens.’ It is the little things that matter, much more than the people you hire when it comes to the operating system of any group of people.
It doesn’t have to be time-consuming or expensive to build – and grow – your brand. This, serial entrepreneur and CEO of Innovation Lab Silicon Valley, Juan Carlos Velten, has proven countless times within his previous jobs as a brand expert at Proctor & Gamble, founder of the innovation agency Zealmark, chairman at Harvard Business School and teacher at Stanford University within the science of failure. In Innovation Lab, Juan Carlos (or just JC) is in charge of our branding department. Furthermore, he collaborates with both Trinity Alps Capital, Joi Scientific, and Mayfield.
Kristine Moe Sirnes have more than 20 years of experience from marketing and brand building within large corporations. She holds a masters degree in Leadership and Communication and has recent years played a vital role in developing a new culture within one of the largest Norwegian corporations. She knows a thing or two about what works and what doesn’t. She has a great passion for collaborations, partnerships and coworking, and in making large corporates and lean startups creating magic when working together.
