Stop looking at your competitors, start looking at yourself. If you want to succeed culture is key!
Organizational culture is the greatest competitive advantage of our time. All of your products, innovations, and competitive prices mean nothing if you don’t have an internal culture to support your business and your vision.
And culture is not as fluffy as many might think. In too many companies, management sits back and lets culture develop without any intentionality because they view it as this broad, fluffy concept that can’t be tamed anyway. But that’s where they fail! It’s true that your culture will develop whether you do anything or not, but if you want a company culture that works for you, you need to be intentional about it!
In this webinar Lab Agent, Kristine Moe Sirnes, will dive into the concept of culture. What does it really mean? Why is it crucial to your company’s success? And what are the barriers when creating a strong organizational culture? Through the webinar, you’ll get insight into culture as a competitive advantage, a transformation tool, and a survival strategy in these new times.
Take-aways:
- An understanding of organizational culture and how it can be your company’s most important asset.
- Insight into the role of the management team in cultural change projects and understanding of the importance of a “CEO Activist”.
- Concrete tools that are relevant when rolling out a cultural change project.
Kristine Moe Sirnes has more than 20 years of experience from marketing and brand building within large corporations. She holds a master’s degree in Leadership and Communication and, in recent years, she has played a vital role in developing a new culture within one of the largest Norwegian corporations. She knows a thing or two about what works and what doesn’t. She has a great passion for collaborations, partnerships and coworking, and in making large corporates and lean startups creating magic when working together.
