New world, new rules. Successful brands are bold and take a stance. Learn why - and how.
Bad guys lose but grey guys never even enter the game. Our actions define us, not just intentions or communications. In this light, branding as we know it is dead – but branding as it should be is only getting started.
In a transparent and all connected world, it pays to take a stand, to flaunt opinion, and be open about your stance, as a person, as a company, as an organisation. You cannot please all and in trying to, you become as irrelevant and insincere as a politically correct Disney-cartoon from the 90s, cash transfixed and with a thin sugary glaze of compromise and conformity on top.
Find out what it takes to build strong brands in a post-extraction economy that focuses on regeneration, integrity, and ethics. At this webinar, Lab Agent, Kristine Moe Sirnes, shares from personal experience and takes you on a couple of deep dives with Nordic companies that have built strong and bold brands that can stand the test of time.
- Understanding the concept Activist Branding.
- Insight on how to become a brand activist and why it is important.
- Best case examples of companies succeeding with brand activism.
Kristine Moe Sirnes has more than 20 years of experience from marketing and brand building within large corporations. She holds a master’s degree in Leadership and Communication and, in recent years, she has played a vital role in developing a new culture within one of the largest Norwegian corporations. She knows a thing or two about what works and what doesn’t. She has a great passion for collaborations, partnerships and coworking, and in making large corporates and lean startups creating magic when working together.