The way you handle trust - internally and externally - is the new competitive advantage.
According to research, total return to shareholders in deep-trust organizations is almost three times higher than the return in low-trust organizations. Other research shows a rise in trusted influence by Generation Z. Trust has always been – and is now even more – imperative for every successful organization.
Creating and building an ecosystem based on trust has through a rapidly increasing number of businesses proved to be a successful business model – not just for long-term survival, but for being a framework for fast and continuous growth. All deep relationships are based on trust, whether to friends, family, customers, employees, partnerships, or any other parts of society. Right now, trust in institutions like the media, authorities and NGOs is declining, while we are seeking trust in people and institutions closer to home. Local businesses and our own employer being the two groups still somewhat earning trust.
How is Trust created? How does a company or a brand earn trust? What is expected from a deep-trust organization? How could trust be implemented in a business strategy – and why is that imperative? What does it take to become a deep-trust organization, and how long does it take? What can we learn from those who are best – or worse – in-class? How to turn trust into a viable business asset?
- Learn how you can use trust to differentiate your business, attract the best employees and become your clients best friend.
- Understand how Trust has been affected by Covid and how this sets completely new ground rules for business and leadership.
- Do’s & don’ts – learning from the best in class.
Kristine Moe Sirnes have more than 20 years of experience from marketing and brand building within large corporations. She holds a masters degree in Leadership and Communication and has recent years played a vital role in developing a new culture within one of the largest Norwegian corporations. She knows a thing or two about what works and what doesn’t. She has a great passion for collaborations, partnerships and coworking, and in making large corporates and lean startups creating magic when working together.