Imagine a world where we are better at utilizing everything we have around us!
Each year we consume the equivalent of two thirds of Mount Everest to make all the things we have around us. Yet, close to 93% of all those things are only used once! Hence, there is an enormous potential for innovation in how we go about making and using all those things. This is where XaaS comes into play.
In this webinar Lab Agent Rune-André Tveit will teach you what XaaS entails, including why it’s worth paying for the things you use as a service and how this goes hand in hand with circular economy. You will learn how this new mode of consumption can create green growth as we explore different circular business models and circular startups cases. In this way you will get to see examples of how the 10R principle of circularity can pave the way for a more regenerative society through reusing, repurposing, or remanufacturing what’s already been made. In addition you will find out how and why we need to shift our mindsets from a linear to a circular point of view.
In this webinar you will learn to see the service economy in a new light, while gaining insights and inspiration on how to combine sound business perspectives with a planetary consciensce.
Take aways:
- You will get to know what XaaS entails
- You will learn how to create green growth
- You will see the service economy in a new light

Rune-André Tveit’s journey into entrepreneurship and innovation began in 2017 when he Co-founded a social impact project that sought to create employment for women in India. Based on this experience he then started workshops service to promote knowledge on entrepreneurship, sustainability and design thinking. He has since 2022 worked as a Program Manager for Charge Incubator that gives training to immigrant founders in Norway. Now he is building his expertise and knowledge base on Circular Economy to lead businesses through product and business model innovation in a greener direction. Rune holds a Masters Degree in International Education and Development from the University of Sussex, UK, and a Masters Degree in Innovation and Entrepreneurship from NMBU, Norway.