Do you know your customers - for real?
Customers leave small pieces of information every time they interact with you – whether on the phone, in the store, through incoming customer service calls or in response to marketing campaigns. But do you really know how to gather the information and take advantage of all the gold your customers leave behind?
In this briefing, we look at what is needed in order to create a harmonious and consistent customer experience across departments and functions. We will take a deep dive into the challenges in regards to creating valuable customer experiences based on data – and we will look at how to tackle those challenges in practice. Through best case examples, you will get insight into the benefits of controlling and optimizing data about your customers and how to transform numbers into business value, customer satisfaction, and enhanced sales.
NB: This briefing will be held in English – for sign up, please go to our Danish page and scroll to the bottom: https://innovationlab.dk/event/briefing-from-customer-data-to-data-customer/
With a solid experience with sales in the software industry, Ditte is our champion in optimal use of customer data to create the best customer experience. As a Customer Data Analyst, she helps companies translating numbers and turn them into insight and strategic actions.