We might think that creativity is a talent and not something everyone can have, but luckily that is not true. Creativity is a muscle that you can train!
The other day a business founder asked me if beauty could help his company become more profitable, I replied, ‘why would you want to do it any other way?’
At Amazon they call it Customer Obsession. Mark Schaefer introduces the Marketing Rebellion and Seth Godin claims that marketing is not about selling, but about helping people get to...