Innovation for climate change
Udviklingsforløbet har indtil videre haft flere spor:
1) I samarbejde med Atea udviklede vi en prototype af Atea Decision Enabler. Prototypen blev skabt på baggrund af en intern workshop faciliteret af vores Lab Agenter Tine, Daniel og Lars fra HACKS by Innovation Lab. I den interne workshop med de projektansvarlige fra Atea, blev der gjort brug af forskellige teknikker med henblik på at åbne op for kreativiteten (Creative Mind Release), vurdere produktets hovedfunktioner (Future Workshop), prioritere Minimum viable Product (MoSCoW-metoden) og endelig visualisere et udkast til det endelige produkt.
2) Udarbejdelse af en Explainer Video for produktet mhp. at overskueliggøre funktioner i produktet for nuværende og eksisterende kunder, samt udarbejdelse af dertilhørende kunde-personaer til internt brug mhp. at informere ansatte i Atea om hvordan - og til hvem - produktet afsættes. Dette blev udviklet af vores Lab Agenter Dité og Agne fra Visuals by Innovation Lab, samt Kia og Per fra New Sales by Innovation Lab.
Projektet – og samarbejdet – er en løbende proces, som endnu ikke er afsluttet, hvorfor Innovation Lab fortsat vil agere projektstyrer på initiativet. Næste skridt inkluderer bl.a. et dybdegående data-arbejde.
Med baggrund i betaversionen og dertilhørende visuelle markedsføringsmateriale, udvikles produktet fortsat i samarbejde med Innovation Lab. Konceptet har allerede nu mødt stor opbakning både internt og hos Ateas eksisterende kunder, der har fået et håndgribeligt produkt, som både giver overblik over eksisterende data og it-systemer samt et validt sammenligningsgrundlag, hvis data flyttes fra ét sted til et andet.
This task was in essence a hackathon of ideas. It focused students on solving a challenge and it constrained their output to one blog post. The innovative genius behind this was Professor Mike Toffel, who teaches Environmental Management at Harvard Business School. He tells how he took his students straight to the point where they needed to begin their work: “We wasted no time debating whether climate change is real: in the scientific community, there really is no such debate anymore."
928 innovative ways to thrive despite climate change
At Innovation Lab San Francisco, we work with HBS and can attest that for them, climate change is serious business. The students posted more than 900 well-researched and documented innovative ideas for very specific companies and organizations for the Climate Change Challenge on a blog especially created for the assignment. HBS wanted to shed light on the specific links between climate change and business, so that the future leaders can plan for the new reality. After all, to ensure survival, businesses need to thrive under any conditions.
From big to small organizations, for these MBA students, the implications of a warming planet on the way companies do business are endless. One of the articles of this hackathon of ideas was about how climate change affects Coca-Cola "through three components that make up its signature product: sugar, water, and bottles." This student analyzed the implications of a warming planet in these 3 areas and gave innovative ideas on how to cope with each, ending with one regarding package, inspired on XPrize: "For the long term, Coca-Cola should create a prize challenge to design the next generation, 100% biodegradable water bottle. Its size warrants this investment. It would be excellent publicity, as well."
Another student, Spencer Bradley, approached the Climate Change Impact from a completely different perspective. In a post titled "Opportunity in the Drought: Aqua Capital Management and the Market for Tribal Water Rights," analyzes how a company named Aqua Capital Management is building a business on managing increasingly scarce water resources in the American West. Bradley explores the hurdles posed by regulation and how this company's "greatest opportunity lies in their “Tribes” business, which is based on “assisting tribes to evaluate and analyze their water rights and providing solutions to optimize their value."
If you think these students only explored the impact of climate change in obvious business areas, think again. From your shampoo to your mobile gaming host to your bowl of morning cereal, climate change poses risks and opportunities for the companies that deliver them to you. The titles of some of the 928 articles tell the story of this "diversity" when it comes to climate change impact: "Can Procter & Gamble really improve people’s lives?" "Power Struggles at Amazon Web Services," "Coca-Cola: Sugar, Water and Climate Change," "The environmental impact behind a cereal box: How General Mills is addressing climate change," and "Mother of All Risks’: Climate Change and the U.S. Armed Forces."
No judgments, just business
The description of the "hackathon" assignment produced one of the most interesting lessons from this HBS exercise. It instructed the students to "Describe how the organization is likely to be affected, the steps the organization is taking to address those effects, and describe and justify what additional steps you think the organization should consider implementing." As a result, all 928 articles focus on business, not on judging the good or bad, or on arguments leading to dead alleys such as wondering if climate change is a hoax or whether humans cause it or not. As professor Toffel indicated to his students, we're past that argument.
In addition to laser-focused papers on uncovering opportunities and threats on the subject, this challenge produced solid ideas on how not only to deal with climate change and thrive despite it, but how to mitigate it in the first place. Companies like ours, who work on technological innovations to help business and societies thrive in a sustainable manner, can take many lessons from these HBS students. For us, we took the following three lessons, which are the principles behind the hackathons we ourselves put together for our clients:
- There is no problem that can't be hacked:The business opportunity and the action for climate change mitigation can go hand-in-hand to thrive under a warming planet and slow down human effects on it;
- Laser-focus solves the problem: Breaking the huge problem of climate change into the small chunks that different companies can directly affect by their actions produces a trove of solid ideas that can be implemented in all industries; and,
- Teamwork produces the solution: There is no problem we can't jointly solve when we decide to work together on practical solutions without pointing fingers.
When it comes to ingenuity without judgment, which is urgently needed regarding climate change, ask the students for ideas!
Photo courtesy of HBS graduate, Silicon Valley Entrepreneur, friend of Innovation Lab and photographer Christopher Michel.