Way to success
The number of failures most often correspond to the number successes. That is the simple logic of pretotyping. So instead of building all momentum into one prototype, make loads of mock ups, pretendotypes or pretotypes, to test for market acceptance or simple to put your ideas into a testable format.
Benefits of pretotyping
Innovation Lab have been building prototypes and pretotypes for a number of years. In particular, we find pretotypes useful for:
- Using the feedback to convince management that this is a fantastic idea.
- Building a common language for a shared idea/concept.
- Getting market and supplier feedback.
- Pushing for a culture of opportunity rather than one of constraints.